Angry Monkey Agency Brand Identity Guidelines

Logo Usage

Symbol

Sparking Creativity, One Glance at a Time.

The Angry Monkey symbol is a bold and dynamic representation of the brand. It features a stylized monkey face with a confident and slightly mischievous expression, symbolizing creativity, agility, and a playful yet determined spirit. The symbol is designed to be instantly recognizable and can be used independently in various branding materials.

Monkey Symbol

Logo

Unifying Vision and Voice.

Angry Monkey's branding identity includes a variety of logos designed to represent the brand's dynamic and creative spirit. The collection features the iconic Angry Monkey symbol, the distinctive wordmark logo, and their combinations with the brand's slogan, ensuring versatility and recognizability across different platforms and contexts.

Full Logo

Combines the monkey symbol and wordmark for a cohesive, powerful brand identity.

Wordmark Logo

The brand name in a custom typeface, modern and strong, perfect for formal representations.

Elements

Visual brand elements.

Elements are essential components of Angry Monkey's branding, adding visual interest and supporting the overall brand identity. They are used strategically across various materials to create a cohesive and dynamic visual experience. Each element, whether a square, disk, or half-circle, contributes to the brand's unique aesthetic and communicates specific characteristics aligned with the brand's values.

Half circle

Half-circles convey a sense of progress and movement. They are employed to suggest direction and growth, adding an element of forward-thinking and innovation to the brand.

Disk

Disks symbolize unity and completeness. They add a dynamic and inclusive feel to the brand's visual identity, emphasizing harmony and interconnectedness.

Square

Squares represent stability and structure. They are used to create a sense of balance and order within designs, providing a strong visual foundation.

Color Usage

Main colors charts

Core brand colors.

Main colors form the core of Angry Monkey's visual identity. These colors are used consistently across all branding materials to create a cohesive and recognizable brand presence. They are carefully selected to convey the brand's personality and values.

Primary

HEX #00698F

RGB 0 105 143

CMYK 100 26 0 43

Pantone 7706 C

A bold, deep blue-green representing trust, stability, and creativity.

Secondary

HEX #FFD700

RGB 255 215 0

CMYK 0 15 100 0

Pantone 012C

A vibrant gold symbolizing energy, optimism, and excellence.

Services colors charts

Specific service colors.

Services colors are designated for different divisions within Angry Monkey, ensuring each service area has a distinct and identifiable color. This helps in organizing content and makes it easier for clients to associate specific colors with their respective services.

Branding

HEX #D99A29

RGB 217 154 41

CMYK 0 29 81 14

Pantone 7563 C

A warm amber tone, highlighting the creativity and dynamism of branding services.

Development

HEX #62366E

RGB 98 54 110

CMYK 10 50 0 56

Pantone 7665 C

A rich, deep purple symbolizing sophistication and innovation in development.

Marketing

HEX #003A70

RGB 0 58 112

CMYK 100 48 0 56

Pantone 654 C

A strong navy blue representing trust and authority in marketing efforts.

Production

HEX #8C1D40

RGB 140 29 64

CMYK 0 79 54 45

Pantone 208 C

A bold maroon conveying passion and dedication in production services.

Other colors charts

Text and background colors.

Other colors are primarily used for text and backgrounds, providing flexibility while maintaining the overall brand aesthetic. These complementary hues ensure readability and enhance the visual appeal of various design elements without overshadowing the main colors.

Text Primary

HEX #232222

RGB 35 34 34

CMYK 0 2 2 86

Pantone Black C

A dark, almost black hue for primary text, ensuring readability and contrast.

Text Secondary

HEX #717271

RGB 113 114 113

CMYK 0 0 0 55

Pantone 424 C

A medium gray for secondary text, maintaining visual harmony and readability.

Light Background

HEX #EEEEEE

RGB 238 238 238

CMYK 0 0 0 6

Pantone 6008 C

A soft light gray, providing a neutral and clean background for various design elements.

Typography Usage

Titles

Lowercase, bold titles.

Abeat by Kai is the selected typeface for titles, exclusively used in lowercase. This modern and bold font captures attention with its strong, clean lines and distinctive style, making it perfect for creating impactful and memorable titles. The unique character of Abeat by Kai adds a contemporary edge to the brand, ensuring that titles stand out effectively.

ab

abeat by Kai

abcdefghijklmnopqrstuvwxyz
1234567890 ~!@#$%^&*()-+='/\"

Headings and Texts

Clear, professional text.

Gotham Pro is utilized for headings and body texts, offering a balanced blend of professionalism and readability. Its geometric and contemporary design ensures clarity and elegance, making it ideal for both prominent headings and detailed text content. This versatile typeface maintains a cohesive and polished look across all written materials, reinforcing the brand's identity with every word.

Aa

Gotham Pro Regular

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()-+='/\"

Aa

Gotham Pro Bold

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()-+='/\"

Aa

Gotham Pro Italic

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()-+='/\"

Information

Basics

Key brand details.

The basic information section outlines the key identifiers of the Angry Monkey brand. This includes the brand's official name, commonly used abbreviation, and the slogan that encapsulates the brand's mission and values. This section ensures consistency in how the brand is presented and recognized across all platforms and communications.

Name

Angry Monkey Agency

Full Name

Angry Monkey Creative Agency

Corporate Name

Angry Monkey, LLC

Abbreviation

AMA

Slogan

To Your Success

Website

AngryMonkeyAgency.com

Date Formats

American date format.

Angry Monkey primarily uses the American date format to maintain consistency and clarity in all documents and communications. The format follows the MM/DD/YYYY structure, ensuring that dates are easily understood and uniformly presented. This approach aligns with standard practices and enhances readability across various materials.

Internal

03-16-2006

File Naming

2006-03-16

Public

March 16, 2006